Hyper U(Reims Village)
Faced with strong competition, the new Reims Village hypermarket near the city center must differentiate itself by making its human scale an occasion for faster, higher quality and more practical grocery shopping. Lonsdale conceived the overall identity of Hyper U and the Reims Village retail park by developing 6,500 m2 of dedicated space for the hypermarket and 3,000 m2 allocated to the shopping mall. The objective? Enroll the brand in a process of innovation and enhance its local roots.
Inspired by nature and the environment, Hyper U Reims Village’s identity embodies a narrative experience that tells of the dynamics of the region, with a color range composed of chardonnay green (the vine), chalk beige (in reference to the cathedral of Reims) and royal blue (the color of Reims and the Hyper U), combined with geometric shapes in a timeless and artistic spirit.