Renault shines at the Retromobile show

THE brief

For the Retromobile show, Renault called on our teams to create a stand that would, among other things, allow visitors to discover the future of the brand, with a teasing of models of the new Renault R5.

OUR recommEndation

The 800 m2 stand showcases the brand’s dual heritage and innovation. It’s the opportunity to revisit several legendary models from Renault’s epic history on land and in the air, such as a replica of the mythical Caudron-Renault Rafale C.460, which set numerous records in the hands of female aviators like Hélène Boucher. But it was also an opportunity to discover the brand’s future, with a teasing of models of the new Renault R5.
And Renault once again establishes itself as a lifestyle brand, with the presence of its boutique The Originals.
In the same spirit as previous stands designed for the brand in Paris, Munich and Le Bourget, our Retail & Architecture teams, led by @François Hannebicque, took up Renault’s design codes, reusing the “diamond mesh” and lighting effects specific to the Munich show.