Bottling the Spirit of the Alps for the 2023 World Ski Championships
Packaging Design
To mark the 2023 World Ski Championships hosted by the iconic resorts of Méribel and Courchevel, Bonneval—natural mineral water from the heart of Savoie—wanted to proudly showcase its regional roots on an international stage.
Lonsdale was entrusted with creating the label design for both a limited edition and the classic range, celebrating this prestigious event while reinforcing Bonneval’s unique identity. The new designs were crafted to highlight the silhouette of the new bottle and reflect the purity and strength of the Alpine landscape.
The result is a visual tribute to the region’s natural power and elegance, designed to resonate with both local pride and international visibility.
In line with Bonneval’s environmental commitments, the new bottles are made from recycled plastic and printed with fully biodegradable inks—affirming the brand’s dedication to responsible resource management.
More than a collector’s edition, this special release celebrates nature, performance, and sustainability, firmly anchoring Bonneval as a proud ambassador of Savoie and of mindful hydration.
Selected work
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Signage and Environment Design
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View case studyBrand Architecture & Portfolio Strategy
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Social Media and Content
Tone of Voice
Visual Identity
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Business Design
Customer Journey
Signage and Environment Design
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Merchandising