Namkhong Beer, flowing forward with confidence

Consumer Branding

Brand management

Positionnement de marque

Territoire de marque

Packaging

Médias sociaux et contenus

Identité visuelle

Namkhong is a Lao beer brand rooted in the story of the Mekong — the lifeblood of Laos. Historically popular in rural areas, Heineken Laos’s flagship local brand was looking to reach a younger, urban audience in an increasingly competitive market.

The challenge: give Namkhong the visual confidence to stand its ground alongside local and international rivals, without losing what makes it distinctly Lao — the sabai sabai spirit, that relaxed, joyful ease of going with the flow.

Lonsdale sharpened the brand idea and translated it into a unified system across can, bottle, and carton. The wordmark is refined, with subtle wave details referencing the river’s movement. The iconic boat scene is reimagined: no longer a laboured race, but a joyful, collective journey — redrawn rowers moving forward together, carried by motion lines and wave accents that convey ease and momentum. A bold river-blue palette cuts decisively through a category dominated by greens and yellows, with the carton acting as a solid blue brand beacon for instant shelf recognition.

The result: a proudly Lao identity — legible at shelf, culturally resonant, and built for growth.

A limited edition for Pi Mai Lao

For Pi Mai Lao, the Lao New Year celebration, Namkhong extends its brand territory through a limited edition created by Lonsdale.

Called “Let the Good Flow”, the campaign draws on the central role of water in the festivities. Water symbolises renewal, blessings and togetherness. The Namkhong Wave, a graphic device created for the occasion, becomes the campaign’s visual signature.

It flows across packaging, social media content and out-of-home installations, bringing Namkhong’s rebranding to life and turning its connection to the Mekong into a joyful, contemporary cultural expression.

Namkhong Beer now has a proudly Lao identity that goes beyond the product to build a stronger connection with its audience.

Selected work

Dove

Brand management

Packaging

Stratégie de marque

View case study

Namkhong Beer

Brand Management

Visual Identity

Social Media and Content

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Brand Management

Visual Identity

Social Media and Content

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Brand Management

Visual Identity

Social Media and Content

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Brand Management

Visual Identity

Social Media and Content

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study
Namkhong Beer

Brand Management

Visual Identity

Social Media and Content

Packaging Design

Brand Positioning

Brand Territory

View case study
Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study
Ricard

Packaging Design

View case study
PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study
Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study
Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study
Clarins

Digital

Customer Journey

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study
MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study
Dove

Brand Management

Packaging Design

Brand Strategy

View case study
Namkhong Beer

Brand Management

Visual Identity

Social Media and Content

Packaging Design

Brand Positioning

Brand Territory

View case study
Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study
Ricard

Packaging Design

View case study
PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study
Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study
Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study
Clarins

Digital

Customer Journey

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study
MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study