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Unlocking commerce

Corporate Branding

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

Founded in 2007, PrestaShop is a French scale-up and a historic player in the Open Source e-commerce platform space, with a global presence and more than 300,000 active clients.
In the context of hypergrowth and international expansion, accelerated by its acquisition by the Italian group MBE Worldwide in 2022, PrestaShop began a strategic shift in 2023: transitioning to a subscription-based SaaS model. This transformation confirms its ambition to unlock growth potential for entrepreneurs and affirm its role as a global, local partner for commerce worldwide.

Reconciling Open-Source Heritage and SaaS Ambition

How can this transformation be supported while strongly reaffirming PrestaShop’s Open-Source DNA, thus creating a powerful brand capable of competing with Shopify?

“There is no preformatted success model.”
In a market where traditional players project an idealized and standardized vision of e-commerce, PrestaShop adopts a realistic and transparent approach. Always by merchants’ sides, the brand is committed to giving them back control.

UNLOCKING COMMERCE

With this new brand idea, PrestaShop opens an era where every business can fully express its potential. This bold positioning is embodied in a completely reimagined visual identity and brand expression:

  • An impactful and authentic visual territory rooted and without detours.
  • A clean logo and colour palette, featuring timeless black and white, enhanced with a signature blue.
  • A custom typeface: PrestaFont, reflecting the diversity of merchants and the limitless customization of the solution. Its alternative glyph system adds a unique and expressive dimension to every text.
  • Omnichannel iconography combining photography and illustration:
    • A sincere and authentic photographic style, capturing the diversity of e-commerce experiences, enhanced by a film grain effect.
    • A dynamic and educational illustrative universe, clearly and modernly showcasing the interactions and functionalities of the solution.

A redesigned website for a seamless and engaging experience

Lonsdale’s Digital Studio also worked on the redesign of PrestaShop’s website, optimizing its architecture and user experience. The result: smoother navigation and a stronger relational approach, better supporting merchants at each stage of their journey.

A disruptive identity, deeply PrestaShop

With this transformation, PrestaShop presents a brand expression like never before in the market. Bold yet faithful to its DNA, it asserts its unique positioning: an essential player in e-commerce, listening to merchants and committed to opening new opportunities for everyone.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study