Bintang 0.0: Stand Out Among the Zeros
Brand Architecture & Portfolio Strategy
Packaging Design
Bintang challenged Lonsdale to revamp its 0.0 range to make it more distinct, impactful, and clearly differentiated from its Radler offering—while reinforcing its place within the broader brand portfolio.
Starting with a deep dive into the taste profiles, consumption occasions, and distribution channels of each product line, Lonsdale streamlined Bintang’s brand architecture to clarify the role of each range and make the portfolio easier for consumers to navigate. This strategic reorganization also sets a solid foundation for future innovation.
Building on Bintang’s iconic brand assets, we created a stronger, more coherent 0.0 platform. The new packaging design enhances visibility, shelf impact, and recognition—while clearly distinguishing the 0.0 range from both Radler and the core Bintang lineup.
The result: a standout identity for Bintang 0.0 that resonates with evolving consumer expectations and drinking habits, while staying true to the brand’s heritage and bold personality.


Selected work






Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity



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Ricard
Packaging
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Renault
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Brand Strategy
Customer Journey
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PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
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Ferrero
Architectural Design
Customer Journey
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
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Maggi
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Packaging Design
Visual Identity
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Ricard
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Packaging Design
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Renault
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PrestaShop
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Brand Territory
Digital
Tone of Voice
Visual Identity
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Ferrero
Architectural Design
Customer Journey
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
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Maggi
Brand Strategy
Packaging Design
Visual Identity
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Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
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Ricard
Packaging
Packaging Design
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Renault
Architectural Design
Brand Strategy
Customer Journey
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PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
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Ferrero
Architectural Design
Customer Journey
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
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Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
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Ricard
Packaging
Packaging Design
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Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ferrero
Architectural Design
Customer Journey
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
-
Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
-
Ricard
Packaging
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ferrero
Architectural Design
Customer Journey
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
-
Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
-
Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design