Bintang 0.0: Stand Out Among the Zeros

Consumer Branding

Brand Architecture & Portfolio Strategy

Packaging Design

Bintang challenged Lonsdale to revamp its 0.0 range to make it more distinct, impactful, and clearly differentiated from its Radler offering—while reinforcing its place within the broader brand portfolio.

Starting with a deep dive into the taste profiles, consumption occasions, and distribution channels of each product line, Lonsdale streamlined Bintang’s brand architecture to clarify the role of each range and make the portfolio easier for consumers to navigate. This strategic reorganization also sets a solid foundation for future innovation.

Building on Bintang’s iconic brand assets, we created a stronger, more coherent 0.0 platform. The new packaging design enhances visibility, shelf impact, and recognition—while clearly distinguishing the 0.0 range from both Radler and the core Bintang lineup.

The result: a standout identity for Bintang 0.0 that resonates with evolving consumer expectations and drinking habits, while staying true to the brand’s heritage and bold personality.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study