Rémy Martin (Rémy Cointreau)

Un coffret responsable pour l’édition EOY 22-23 de l’emblématique cognac Rémy Martin XO

The brief

How to create a long-lasting end-of-year box for XO celebrating the aromatic richness and harmonious opulence of the juice ?


To convey premiumness and the festive side of the End of year celebrations, especially for Asian markets, we worked around the concept of harmony that tells the aromatic richness of Rémy Martin cognac, its graphic territory, and created a new structural design with a unique ritual of opening and presentation. The iconic Rémy Martin XO decanter is housed inside an innovatively constructed red box which opens to form a fan-like structure with shimmering colours. The giftbox is made of 100% recycled cardboard pack, and the fan-lie structure is a technical feat to make it stable and fixed on the pack. All the details have been thought out to be as responsible as possible (purely mechanical fixing system, cold stamping…), while remaining in the same budget as the year before.


Earning vs previous giftbox:

  • -2% less carbon emissions
  • -50% on the impact of raw materials
  • -10% savings in water consumption


Pentawards 2023 Shortlisted