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A Responsible Retail Concept Reinventing DIY

Retail Branding

Architectural Design

Customer Journey

Merchandising

Signage and Environment Design

In a slowing home improvement market, Weldom continues to outperform with growth 6 points above the market average — a momentum largely driven by the C9 “Fabrique du Neuf” concept, launched in 2021 in partnership with Lonsdale Design | Certified B Corp™.

Designed to enhance customer experience and operational efficiency, this new retail model affirms Weldom’s role as a local, accessible, and engaged hardware retailer. Scalable across five store formats — from small neighborhood shops to metropolitan outlets — the concept adapts to local needs while reinforcing proximity and impact.

The design draws from the raw and honest codes of DIY:

– Orange connectors inspired by the logo symbolize connection — between Weldom, its customers, and the local community

– Natural wood and black metal combine warmth and industrial modernity

– Low counters echo old-fashioned hardware stores

– Kraft materials underline the brand’s CSR commitments

Dedicated spaces — such as pause areas, kids’ corners, and hands-on workshops — foster social ties and active learning.

Over 50% of Weldom stores have adopted the concept, with 40 to 60 more to follow in 2025. C9 stores show +4% to +5% growth, compared to +0.1% to +0.5% elsewhere.

Selected work

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

  • Dove

    Brand Management

    Brand Strategy

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Ricard

    Packaging Design

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Tertiaire

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    View case study

  • Dove

    Brand Management

    Brand Strategy

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Ricard

    Packaging Design

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Tertiaire

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    View case study