Our agency is strengthening the Singapore management team with the arrival of Nadia Romanis as Managing Director and Cat Murphy as Creative Director. 

Our Singapore agency, which has more than 50 talents, last year experienced a growth of more than 20% and has a portfolio of international clients including Unilever, Heineken and L’Oréal, and regional jewels such as Marico and Singapore’s largest supermarket chain NTUC FairPrice.

Nadia brings over 20 years of experience to the role, driving brand growth for some of the world’s most successful FMCG companies across, India, China, South East Asia, Middle East, US and Europe. With her 360° brand building expertise she has extensive business exposure, leading brand strategy, innovation pipeline development and Go To Market planning.

Cat Murphy joins the creative team led by Executive Creative Director Muriel Schildknecht. With over 20 years-experience, she has led creative teams in Beijing, Shanghai, Ho Chi Minh and Singapore. Her extensive experience includes work across the region for clients such as Mondelez, Johnson & Johnson, and Coca-Cola.

“These hires show our commitment to the APAC region and our unwavering belief in building holistic brand led solutions for our clients. With the highest penetration of e-comm and digital interaction in the world, it is essential for us to remain ahead and continue to bolster our team with the very best talent.” indicates Cécile Ayed,who moves to the COO role.

Frédéric Messian, CEO of Lonsdale, continues: “The global perspective of these two talents will further accelerate our dynamic growth in Asia Pacific. Not only does it strengthen the service that we offer, but allows us to elevate our deep understanding of the transformation challenges of this key region.”