Pierre & Vacances
Pierre & Vacances is a heritage brand in the French landscape and has been active in the tourism industry for over 50 years.
But in 2018, how does one meet the challenges of digitization, internationalization, premiumization and promotion of the entire offer through a new brand identity?
Our work methodology was resolutely collaborative: it involved all internal stakeholders, with interviews in France and Europe, co-construction workshops with the teams, and relied on broad creative exploration.
The result was an identity inspired by its predecessor, with a newfound freshness and proximity – a responsive identity that meets the brand’s multiple challenges.
The Brand Spirit
“There is a vacation for every desire: the new brand concept that is expressed through all media and non-media communication platforms”.