A Renewed Identity for a Heritage Brand in Transformation

Corporate Branding

Brand Management

Brand Positioning

Brand Territory

Corporate Communications

Signage and Environment Design

Visual Identity

A cornerstone of the French tourism landscape for over 50 years, Pierre & Vacances faced a pivotal moment in 2018: how to evolve its brand to meet the challenges of digitalization, internationalization, premiumization, and the valorization of its diverse holiday offering.

Lonsdale led a collaborative transformation, involving internal stakeholders through interviews across France and Europe and co-creation workshops with teams. This approach fueled a broad creative exploration, ensuring the new identity would be true to the brand’s legacy while embracing the future.

The result is a refreshed, responsive identity—modern and approachable, designed to perform seamlessly across digital and physical touchpoints.

At the heart of the brand lies a new positioning: “A holiday for every desire”—a concept that brings clarity and relevance to the full scope of Pierre & Vacances’ offerings.

The identity now speaks to a multi-generational, experience-driven audience, reinforcing Pierre & Vacances as a trusted, accessible, and inspiring travel companion for every kind of getaway.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study