Unlocking commerce

Corporate Branding

Plateforme de marque

Territoire de marque

Digital

Ton de voix

Identité visuelle

Founded in 2007, PrestaShop is a French scale-up and a historic player in the Open Source e-commerce platform space, with a global presence and more than 300,000 active clients.
In the context of hypergrowth and international expansion, accelerated by its acquisition by the Italian group MBE Worldwide in 2022, PrestaShop began a strategic shift in 2023: transitioning to a subscription-based SaaS model. This transformation confirms its ambition to unlock growth potential for entrepreneurs and affirm its role as a global, local partner for commerce worldwide.

Reconciling Open-Source Heritage and SaaS Ambition

How can this transformation be supported while strongly reaffirming PrestaShop’s Open-Source DNA, thus creating a powerful brand capable of competing with Shopify?

“There is no preformatted success model.”
In a market where traditional players project an idealized and standardized vision of e-commerce, PrestaShop adopts a realistic and transparent approach. Always by merchants’ sides, the brand is committed to giving them back control.

UNLOCKING COMMERCE

With this new brand idea, PrestaShop opens an era where every business can fully express its potential. This bold positioning is embodied in a completely reimagined visual identity and brand expression:

An impactful and authentic visual territory rooted and without detours.
A clean logo and colour palette, featuring timeless black and white, enhanced with a signature blue.
A custom typeface: PrestaFont, reflecting the diversity of merchants and the limitless customization of the solution. Its alternative glyph system adds a unique and expressive dimension to every text.
Omnichannel iconography combining photography and illustration:
- A sincere and authentic photographic style, capturing the diversity of e-commerce experiences, enhanced by a film grain effect.
- A dynamic and educational illustrative universe, clearly and modernly showcasing the interactions and functionalities of the solution.

A redesigned website for a seamless and engaging experience

Lonsdale’s Digital Studio also worked on the redesign of PrestaShop’s website, optimizing its architecture and user experience. The result: smoother navigation and a stronger relational approach, better supporting merchants at each stage of their journey.

A disruptive identity, deeply PrestaShop

With this transformation, PrestaShop presents a brand expression like never before in the market. Bold yet faithful to its DNA, it asserts its unique positioning: an essential player in e-commerce, listening to merchants and committed to opening new opportunities for everyone.

Selected work

Renault

Conception architecturale

Parcours clients

Stratégie de marque

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study
Dove

Brand Management

Packaging Design

Brand Strategy

View case study
Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Ricard

Packaging Design

View case study
PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study
Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study
Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study
Clarins

Digital

Customer Journey

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study
MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study
Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study
Dove

Brand Management

Packaging Design

Brand Strategy

View case study
Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Ricard

Packaging Design

View case study
PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study
Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study
Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study
Clarins

Digital

Customer Journey

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study
MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study