La TrendRoom du Planning… goes global.

Our squad of Gen Z-ers in Paris and Singapore takes over the last TrendRoom of the year to analyze 3 major trends:

• Coffee Renaissance: more and more coffee brands are reaching out to this new generation of consumers by offering new recipes or adopting a more modern aesthetic to fulfill Gen Z expectations. Have you heard of Caroline Receveur and her mystical coffee brand Cosmic Goddess?
• Social hobbies are invading the web, an opportunity for specialized brands to create dedicated spaces and categorize their point of sale.
• Adopting the Y2K trend, Gen Z is bringing back flip phones – Samsung Electronics and LG Electronics are already on the case. Ready to drop your iPhone?

English subtitles available.