Dove

THE BRIEF

By embracing the existing DBA on pack – swoosh, dove bird, white & gold colours, we were tasked to deliver a premium packaging that gives a refreshing spin to the Dove Haircare portfolio in Thailand while straddling across different ranges.

OUR RECOMMENDATION

The fresh identity for Dove Hair gives due prominence to the iconic dove, taking a recognisable icon and giving it a bold, contemporary spin. Its sensual flow speaks of a beauty that is real and confident, dynamic yet graceful.