A new Dove takes flight


Global packaging design restage for global Dove haircare that delivers a fresh look which reinforces the brand’s identity.


The fresh identity for Dove Ultra Care global range and Dove ‘Love Your’ US range gives prominence to the brand’s key distinctive asset – the iconic dove bird – with a bold, contemporary spin. The dove bird is used as a device to successfully communicate product type and differentiate among variants across the ranges. The elegant metallic foiling elevates the premium perception while the vibrant colours against the white background creates a strong shelf impact and appeals to younger audiences.

The overall impression embraces beauty in a confident, dynamic yet graceful way and the result is a design that delivers on iconicity and distinctiveness and reinforces the brand’s identity.