THE BRIEF

Steel called on Lonsdale AKDV to support the redevelopment of the entrance to Saint-Etienne.

How do you imagine and embody a place where people can live, shop and enjoy a wealth of leisure activities, bringing together an attractive commercial offer with numerous shops, meeting and play areas and a wide range of services with an artistic trail inspired by local landmarks?

OUR RECOMMENDATION

Our teams have created a fun and surprising place, where the shopping experience blends with leisure activities for all the family. A true pleasure destination, Steel offers an interactive and fun experience.

Fully integrated into its environment, between nature and urban life, Steel invites its visitors to expend their energy, have fun, relax and enjoy themselves…

This generous place reveals itself little by little, punctuating the journey with a wealth of little touches.