Reinventing a Cultural Landmark in Place de Clichy

Retail Branding

Architectural Design

Customer Journey

In a time when customer relationships are increasingly shaped by technology, the Librairie de Paris is betting on human connection—revamping its space to encourage conversation, discovery, events, and cultural exchange. To restore its status as a neighborhood icon in Place de Clichy, the Madrigall Group (Gallimard) once again turned to Lonsdale, following previous collaborations on the Librairie Gallimard and Le Divan.

Lonsdale reimagined the bookstore’s unique architecture, emphasizing vertical volumes with tall bookshelves and a renewed layout that encourages fluid movement and leisurely browsing. From the storefront, striking literary totemshighlight current releases and offer a clear view into the store.

Inside, generous aisles, mezzanine walkways, and curated spaces support a dynamic experience that blends books with community and conversation.

Since reopening in September 2019, the bookstore has welcomed 50 additional customers per day and achieved double-digit growth, proving the value of a redesigned cultural space in the digital age.

A warm, open and human-centric transformation—bringing books, people, and place together.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study