Reinventing a Cultural Landmark in Place de Clichy
Architectural Design
Customer Journey
In a time when customer relationships are increasingly shaped by technology, the Librairie de Paris is betting on human connection—revamping its space to encourage conversation, discovery, events, and cultural exchange. To restore its status as a neighborhood icon in Place de Clichy, the Madrigall Group (Gallimard) once again turned to Lonsdale, following previous collaborations on the Librairie Gallimard and Le Divan.
Lonsdale reimagined the bookstore’s unique architecture, emphasizing vertical volumes with tall bookshelves and a renewed layout that encourages fluid movement and leisurely browsing. From the storefront, striking literary totemshighlight current releases and offer a clear view into the store.
Inside, generous aisles, mezzanine walkways, and curated spaces support a dynamic experience that blends books with community and conversation.
Since reopening in September 2019, the bookstore has welcomed 50 additional customers per day and achieved double-digit growth, proving the value of a redesigned cultural space in the digital age.
A warm, open and human-centric transformation—bringing books, people, and place together.












Selected work






Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity



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Maggi
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Tiger Beer (Heineken Group)
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Ricard
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Renault
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Ferrero
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PrestaShop
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MAIF
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Santé Verte
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Maggi
Brand Strategy
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Tiger Beer (Heineken Group)
Brand Management
Merchandising
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Ricard
Packaging
Packaging Design
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Renault
Architectural Design
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-
Ferrero
Architectural Design
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PrestaShop
Brand Platform
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Digital
Tone of Voice
Visual Identity
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Sanofi
Annual and Sustainability Reporting
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Social Media and Content
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Clarins
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Digital
Merchandising
Signage and Environment Design
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Rexel
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Social Media and Content
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MAIF
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Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
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Packaging Design
Visual Identity
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Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
-
Ricard
Packaging
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
Ferrero
Architectural Design
Customer Journey
Workspace Design
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
-
Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design