The brief

To make the Open Golf Club portal a benchmark website in the world of golf, as well as a differentiating asset for partners. To create an efficient business generating site, adapted to various campaigns and potential traffic sources.

To design a long-lasting and evolving ecosystem that makes it possible to integrate new features and developments, while preserving consistency.

our recommendation

• A new strategy to reposition the digital ecosystem
• A more qualitative and relational approach to engage visitors and present the tools
• The creation of a standard and flexible technical structure for each entity of the group
• Search engine optimization

A renewed customer journey

By significantly simplifying the navigation on the website and implementing help modules, users are guided through a smooth experience while discovering the site.

The creative approach

Define the main features of the Open Golf Club experience with a graphic territory that highlights the offer and its peculiarities:

• An airy and mobile-oriented layout
• An essential color palette to identify interactive elements
• A choice of attractive visuals