Open Golf Club
To make the Open Golf Club portal a benchmark website in the world of golf, as well as a differentiating asset for partners. To create an efficient business generating site, adapted to various campaigns and potential traffic sources.
To design a long-lasting and evolving ecosystem that makes it possible to integrate new features and developments, while preserving consistency.
- A new strategy to reposition the digital ecosystem
- A more qualitative and relational approach to engage visitors and present the tools
- The creation of a standard and flexible technical structure for each entity of the group
- Search engine optimization
A renewed customer journey
By significantly simplifying the navigation on the website and implementing help modules, users are guided through a smooth experience while discovering the site.
The creative approach
Define the main features of the Open Golf Club experience with a graphic territory that highlights the offer and its peculiarities:
- An airy and mobile-oriented layout
- An essential color palette to identify interactive elements
- A choice of attractive visuals