At the end of 2019, the Rémy Martin cognac house, revealed its new brand platform “Team up for Excellence”, a celebration of collective success.
To celebrate the various end-of-year highlights (from Thanksgiving to Chinese New Year) and create international desirability, Lonsdale imagined an activation territory that enhances the brand’s new strategic approach and its values: authenticity, boldness and generosity.
From the soil to the grapes, from the power of time to the exceptional talents of the House, the excellence of Rémy Martin is the fruit of a 300-year old synergy.
It is this collective history that Lonsdale wished to honor. Through a rich, precious and contemporary universe, the consumer is invited to discover the ancestral know-how of Rémy Martin. At the heart of the universe is the centaur, the emblematic figure of the brand that encourages us to always aim for the stars.
The graphic territory is applied to the 4 emblematic Rémy Martin brands: VSOP, 1738, CLUB and XO, both in packaging and merchandising.