The brand Moët & Chandon celebrates the French Art de Vivre at the end of the year.

For Moët & Chandon – the world’s best-selling champagne – Lonsdale has devised a unique concept and three creations that highlight emblematic monuments of both French and Champagne traditions. The Orangerie of the brand Moët & Chandon in Epernay, a symbol of the heritage and influence of Moët & Chandon throughout its history; the Arc de Triomphe, built by Napoleon who was one of the first famous lovers of the brand and to whom the name ‘imperial’ of the iconic vintage pays tribute; and The Eiffel Tower, jewel of French architecture and flagship of the Universal Exhibition of 1889, a nod to the conquest of new markets undertaken by the brand in the nineteenth century.

For the end of the year, we will discover a precious decoration designed to enhance the singular link between the brand and these iconic monuments. The Moët Impérial bottle is adorned with a golden and festive interpretation of the 3 historical monuments; the jeroboam magnifies itself with a second golden skin and a chiseled frieze playing with contrasts of gold; and the box sports the decoration in flat gold, finely embossed.

Available now and until February 2019, the animation is visible on all continents during the festive moments for the brand: Thanksgiving, Christmas, New Year’s Eve and the Chinese New Year.


15.04.2024 Awards

3 prix remportés aux TOP/COM Corporate

Nos équipes remportent 3 prix aux Top/Com Corporate 2024 ! 🏆 PrestaShop décroche l’Or Corporate dans la catégorie Design Global…
15.04.2024 Insights

 Youth and luxury go hand-in-hand !

La TrendRoom Asia #2 is out ! “Jade has a storied history in China, used for thousands of years—symbolising goodness,…
05.04.2024 Insights

What if audio were a solution to wean ourselves off screens ?

La Trendroom du planning #14 is out ! Hopecore ― Feel-good” content continues to flourish on networks under the #Hopecore…
06.03.2024 Insights

From Milestones to “Inchstones”

La Trendroom du planning #13 is out ! Brandtainment : The new epopee― In a society where attention is a…