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The brand Moët & Chandon celebrates the French Art de Vivre at the end of the year.
For Moët & Chandon – the world’s best-selling champagne – Lonsdale has devised a unique concept and three creations that highlight emblematic monuments of both French and Champagne traditions. The Orangerie of the brand Moët & Chandon in Epernay, a symbol of the heritage and influence of Moët & Chandon throughout its history; the Arc de Triomphe, built by Napoleon who was one of the first famous lovers of the brand and to whom the name ‘imperial’ of the iconic vintage pays tribute; and The Eiffel Tower, jewel of French architecture and flagship of the Universal Exhibition of 1889, a nod to the conquest of new markets undertaken by the brand in the nineteenth century.
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For the end of the year, we will discover a precious decoration designed to enhance the singular link between the brand and these iconic monuments. The Moët Impérial bottle is adorned with a golden and festive interpretation of the 3 historical monuments; the jeroboam magnifies itself with a second golden skin and a chiseled frieze playing with contrasts of gold; and the box sports the decoration in flat gold, finely embossed.
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Available now and until February 2019, the animation is visible on all continents during the festive moments for the brand: Thanksgiving, Christmas, New Year’s Eve and the Chinese New Year.