Sébastien Bouyges has been appointed Business Director of MakeMyDay by Lonsdale, Lonsdale’s audiovisual production company.

Sébastien replaces Valérie Ancelle, who has been managing MakeMyDay by Lonsdale for the past 3 years, and who becomes Senior Advisor. After starting out in fiction at Capa Drama (on series such as “Braquo” for Canal+), Sébastien specialised in digital production as head of productions and channel manager for Youtube channels. He then joined Super Flims, which will join MakeMyDay by Lonsdale in 2018, as a production manager to supervise numerous projects, with clients such as Dassault Systèmes, Bouygues Immobilier…

Sébastien’s business expertise, his commitment to his clients and the trust they place in him, as well as the position he occupies with the MakeMyDay team, led us quite naturally to offer him the opportunity to take on the responsibility of the division“, says Frédéric Messian, President of Lonsdale.

MakeMyDay by Lonsdale creates creative video content to give meaning to brands and advises them on optimal distribution in the digital sphere, with clients such as Guerlain, Dassault Systèmes, BNP Paribas, Lagardère Travel Retail and Tecnifibre. It combines Lonsdale’s branding know-how to activate a brand and its values. A member of the Ecoprod association alongside its founding members – including CANAL+, Film Paris Région, France Télévisions and TF1 – MakeMyDay by Lonsdale is committed to the environmental transition of the audiovisual sector and participates in the development of appropriate tools and resources.


26.01.2023 Best case

Bonneval water flows down the slopes

Bonneval Waters will be featured on the tables of Méribel and Courchevel, which will host the World Skiing Championships in…
21.12.2022 Insights

La TrendRoom du Planning #12

La TrendRoom du Planning… goes global. Our squad of Gen Z-ers in Paris and Singapore takes over the last TrendRoom…
26.10.2022 Agency life

Lonsdale consolidates its international footprint

With the acquisition of Why? Brand Design agency in Singapore, Lonsdale is consolidating its international footprint. This strategic acquisition marks a new…
Logo/Birthdale Black 27.04.2022 Agency life

Lonsdale certified Great Place to Work !

Our agency receives the Great Place To Work® certification, the world reference in terms of employee experience which rewards companies…