Sébastien Bouyges has been appointed Business Director of MakeMyDay by Lonsdale, Lonsdale’s audiovisual production company.

Sébastien replaces Valérie Ancelle, who has been managing MakeMyDay by Lonsdale for the past 3 years, and who becomes Senior Advisor. After starting out in fiction at Capa Drama (on series such as “Braquo” for Canal+), Sébastien specialised in digital production as head of productions and channel manager for Youtube channels. He then joined Super Flims, which will join MakeMyDay by Lonsdale in 2018, as a production manager to supervise numerous projects, with clients such as Dassault Systèmes, Bouygues Immobilier…

“Sébastien’s business expertise, his commitment to his clients and the trust they place in him, as well as the position he occupies with the MakeMyDay team, led us quite naturally to offer him the opportunity to take on the responsibility of the division“, says Frédéric Messian, President of Lonsdale.

MakeMyDay by Lonsdale creates creative video content to give meaning to brands and advises them on optimal distribution in the digital sphere, with clients such as Guerlain, Dassault Systèmes, BNP Paribas, Lagardère Travel Retail and Tecnifibre. It combines Lonsdale’s branding know-how to activate a brand and its values. A member of the Ecoprod association alongside its founding members – including CANAL+, Film Paris Région, France Télévisions and TF1 – MakeMyDay by Lonsdale is committed to the environmental transition of the audiovisual sector and participates in the development of appropriate tools and resources.