Opening wine roads to success

Down

Repositioning a family brand, an emblem of the Bordeaux region.

The brief

To support the international growth of one of the leaders in Bordeaux Grands Crus. The objective was to build on a family history, embodied in the name, by promoting an authentic and independent state of mind.

Opening wine roads to success” is the new brand idea that irrigated the new brand territory, expression charter, and communication and commercial tools, especially in the digital sphere.

Our recommendation

Working in close collaboration with the TWINS teams, the challenge was to embody the brand’s subtle balance between high standards, sincerity, and boldness.

The “Open wine roads to success” brand idea translates into an endless field of opportunities, the ability to connect the best of what French wine has to offer with sharp buyers across the United States and Asia. The brand universe is inspired by vine lines that create different roads, each telling a story of the profession, its origins, and the Bordeaux region. It is available on a whole range of media, mainly digital, to serve international commercial issues.

“Behind our profession, there is a passion.”

WHAT WE DID

Strategic Workshop | Brand Platform | New Brand Identity | Brand Book / Editorial Chart | Deployment of Communication Tools | Event Signage | Design and Development of the twins.fr Website | Design and Development of a Digital Interface for Commercial Tool Management | Supervision Shooting

TWINS is an independent, family-owned business that puts its modern vision and energy at the service of properties and distributors to offer the best of French wines to the whole world.