(Oulmès Mineral Water)
Winning back the hearts of Moroccans by reaffirming the brand’s values.

The brief

Market leader in Morocco, Oulmès Mineral Water and its three brands of still water are part of the country’s heritage. Faced with changing market trends, Oulmès Mineral Waters has decided to win back the hearts of Moroccans and reaffirm its position as a market leader, with the renewal of its Sidi Ali, Bahia and Ain Atlas offers.

Bahia is a mineral water that’s brand positioning is historically centered around proximity and accessibility; its price is the lowest on the market.

Our recommendation

Formulating a coherent communication campaign that highlights the importance of transparency, encapsulated by the hashtag #honesty.

A rebranding strategy based on simplicity – a plain and clean label with a straightforward message. A well-balanced, handwritten and lively identity to represent the brand’s proximity to its consumers.

The brand lineage is not lost since it was a question of assuring the continuity of the brand’s history with Moroccans.

The impact of the stamp structures the design and signals the functional benefit of quality guaranteed water.

The redesign of this historic brand has been greeted with highly positive feedback from distributors and consumers alike.