The goal was to establish the Écusson brand as the natural go-to for a refreshing moment by freeing it from the traditional images and codes in the cider industry.
Lonsdale took on the challenge of going upmarket with Écusson ciders and meeting new consumer expectations: the thirst for nature and reconnecting with it.
Savoring a cider should be an uninhibited moment of reconnection with nature and those around us. And not just any cider: an authentic cider that spurs the intensity of the here and now.
This refreshing, fresh and sparkling description is perfectly reflected in the entire Écusson collection’s new packaging identity.
This packaging centers around the stylized illustration of an apple on a water green background.
Each flavor is brought out in a pop color for a touch of freshness.
The agency also supported the brand with the artistic direction of its poster campaign, planned for the start of the 2020 academic year.