When an iconic kitchen brand takes over the whole house

The brief

Help Tupperware expand their business into home consumables with the creation of a new brand, Tupperware Home, and the initial launch of a wellbeing range consisting of candles, essential oils, scent diffusers.

our recommendation

We created the Tupperware Home brand identity, look&feel, and packaging design for the range, supporting the brand launch with the creation of digital assets (both static and gifs) for e-commerce, Tupperware website and Social Media, as well as creative assets, visuals and copywriting for printed & digital catalogues.

While leveraging master brand equities, we created a distinct and unique visual style for Tupperware Home brand identity, with a handwritten typeface that makes it look sophisticated yet approachable. We introduced the tag design element as a holding device for the sub-brand “Home, to be used as a system for differentiation across existing and future ranges.

The packaging design for the range follows the master packaging principle in that it is playful, approachable, colourful, friendly and easy going whereas supporting images speaks to lifestyle in a warm and comforting way.