The Brief

Create the master global design that is differentiated and premium vs current and vs competition for the new easy and convenient ‘Dole Fruit Bowls Plus’ range, a unique on-the-go fruit bowl range that is packed with fibre from chia seeds and pineapple core.

Our Recommendation

Highlighting the lush juicy key ingredients; pineapple core which is nutritious and high in fibre and exotic premium fruit – papaya, mango & passionfruit, we designed the packaging for this range to exude freshness and appetite appeal and to highlight the healthy benefit to consumers