As part of an ongoing innovation process and to animate the new Fructis platform, “super fruits for super hair”, Lonsdale has designed this distinctive fresh range of hair products.
Based on a series of Key Visuals – also produced by Lonsdale – that showcase the heart of the fruit and reveal a natural technological process, boosted by innovative and strengthening formulas.
With this new range of “3-in-1” haircare products (mask, conditioner and rinse-free treatment), Fructis is seizing a trend and asserting its singularity in supermarket stores. On the very front of the packaging, the brand demonstrates its commitment: a vegan product, made of vegetable oils, 0% silicone, no paraben, and no artificial coloring.
The range of fruity colors and the packaging volume demonstrate a free and lavish spirit, while immediately enhancing the natural and scientific nature of the ingredients.