With the goal of finding a spot on the shelf and becoming a preferred brand in ultra fresh, the cooperative Les 300 & Bio has chosen a memorable name and committed to asserting its unique singularity. It is in this perspective that the Eurial Group entrusted Lonsdale with the creative strategy and design of the visual identity and packaging of its new brand. On the basis of a brand platform, Lonsdale creates an identity with a strong learning aspect accompanied by the signature “300 co-operative dairy farmers”. The identity capitalizes on the icon of a major brand, illustrated on a badge, to embody the values of its 300 collaborators who are optimistic, warm and caring. The handwritten typography and differently colors for each product type contributes to personify the brand. With a booming organic market (+ 17% in 2018), the identity of Les 300 & Bio stakes its claim and revisits the traditional codes in ultra-fresh organic – neither bleak nor fanciful – the brand displays its age-old know-how and modern touch with a vibrant color range that expresses the personality of the group and the desire to break-up the norms. It also emphasizes the sensorial qualities and the gourmet palette of its products. The new Les 300 & bio brand, which makes gluttony its spearhead, glorifies its ingredients – whole milk and touch of cream! – with generous visuals … “We bet you will love them!” The brand plans to launch in France with 13 products; from plain to Greek yogurts and from creams to flavored desserts … something to delight all food lovers!