Continuing Renault’s history on the Champs-Elysées by reinventing itself

THE brief

With the Renaulution plan launched in 2021, Renault Group has transformed its strategy, moving it from volume to value. To accompany this move upmarket, Renault has chosen Lonsdale AKDV to embody and bring to life the Renaulution through the entire physical experience (retail, events, motorshows, tertiary, etc.).

An evolution towards more showrooming, halfway between physical and online commerce. A way of reinventing commerce to better meet consumer expectations. At a time when retail is suffering from closures and bankruptcies, Renault wants to show that offline commerce has not had its last word yet!

our recommendation

Our teams designed a temporary space for Renault, specially opened during the renovation of the Atelier Renault, which will undergo a facelift in 2024. All the design codes of the “Renault Studiault” concept, conceived by the agency and born at the 2021 Munich Motor Show, have been taken up in this urban and constrained environment, to enhance the coherence of the brand experience.

One hundred and twelve years after setting up its first showroom there, Renault has confirmed its presence on the legendary Champs-Élysées avenue in Paris. A showcase for its expertise in both design and automotive technology, this unique location promises a privileged encounter with the public.

Although only two models are presented, in this 160m2 showroom, the entire range is accessible and visible to all visitors and prospects via a 3D simulator and a giant configurator screen. This address also houses The Originals Renault Store, which aims to make Renault a lifestyle brand (skates, bags, caps, sweatshirts, umbrellas, etc.), as well as the Retail Renault Group vehicle sales area.