Kusmi Tea

Asserting your leadership naturally.

THE brief

Seize the opportunity of the transition to organic teas and infusions in order to reestablish Kusmi Tea as a reference thanks to a communication that affirms its authentic image and promotes its pioneering spirit.

OUR recommEndation

In order to communicate the switch to organic products as a matter of course in the minds of consumers, all Kusmi Tea’s statements are now supported by a new brand signature. And to creatively translate Kusmi Tea’s bold and non-conformist personality, we developed a new brand territory rich in emotions and sensations inspired by 4 ingredients that make its uniqueness: openness, hedonism, breakthroughs and blends.