It is high time consumers become the creators of their own products. And now it’s possible, thanks to C’est qui le patron ?! La Marque du Consommateur (Who’s the boss?! The Consumer Brand). This innovative business enables consumers to work alongside it in choosing the specifications of their products, manufacturing them and marketing them at a fair price.

C’est qui le Patron ?! arose from an encounter between two creative minds : Nicolas Chabanne from “Les Gueules Cassées” and Laurent Pasquier from “Mes Gofaits”. It launched its first questionnaire in August 2016 and, a few months later, would give rise to the famous blue milk carton. Since then, around twenty new products have become available on the market.


27.06.2023 Best case

Launch of Bureau des Signes, Lonsdale’s signage design office

June 2023 – Faced with an ever-increasing number of regulatory standards and the needs arising from new uses for buildings,…
22.06.2023 Agency life

Creative Show 2023 !

Artists, jugglers, acrobats, magicians, tightrope walkers, contortionists… our creative people are all of these things. They proved this once again…
21.06.2023 Awards

Guerlain’s “Women for Bees” wins silver at the Deauville Green Awards!

The film “Women for bees“, made by our teams for Guerlain, was awarded silver in the biodiversity category at the…
26.05.2023 Best case

Lonsdale launches Créalab2, its augmented creativity tool

May 2023 – Lonsdale launches Créalab2, the next generation of its augmented creativity tool, using AI to project better, faster…