La TrendRoom du Planning #3 is out!
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- Set-jetting plans your holiday: tell me what series you’re watching and I’ll tell you your next destination!
- Meet me at the niche community store: Rather than deploying a single concept across the world, the coffee giant Starbucks is developing local, ultra-themed outlets…
- Grey sky on NYC: the city’s new branding is causing discord with the city’s residents!
- Fashion enters the skin game: change your style like you change your skin? Discover the new Gen Z vision of personal branding.
- TikTok made me brand it: inspired by trends, some brands evolve their branding in a flash to embrace these new cultural influences.
- No taboo branding: to put an end to the taboo on everyday worries, some brands are opting for… a daring branding! Subscribe now so you don’t miss out on the next newsletter!
News
Creative Boom │ Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond
Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studio’s evolution, its commitment to collaboration, and…
Lonsdale Asia announces senior creative promotions
Lonsdale Asia has announced the promotions of Christine Wiryakartika and Katrina Crescenzo to Associate Creative Director of the Singapore studio.…
Holiday Wishes 2025
We may have used last year’s cards, but our holiday wishes have never been newer.
Transform Magazine │ Minorities and Brand Karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…