Reinventing Packaging Identity for a Regional FMCG Leader
Brand Architecture & Portfolio Strategy
Brand Territory
Packaging Design
Visual Identity
A major player across ultra-fresh, fruit juice, poultry, and industrial bakery categories, Almarai entrusted Lonsdale with a bold mission: redesign the packaging identity of its four flagship brands—over 400 SKUs in total—to reinforce its leadership in the GCC region and strengthen emotional bonds with consumers.
To meet the expectations of increasingly health-conscious audiences and inject emotional value into each product line, Lonsdale challenged traditional category codes to build unique, meaningful, and memorable graphic territories for each brand.
The result is a tailored visual identity for every product universe. A heart made of milk illustrates Almarai’s dairy range and the brand promise “Love tastes better.” A wooden crate brimming with fresh fruit embodies the juice line’s “Your natural choice.” Cooking aids feature a pattern of kitchen tools to evoke homemade quality. Alyoum poultry is wrapped in imagery of lush pastures and blue skies. L’Usine’s checkered design draws from traditional bakery codes to convey craftsmanship and oven-fresh quality. Albashayer’s vibrant mix of photos and illustrations captures the brand’s accessibility and joy.
This ambitious redesign was recognized at the Transform Awards MEA, earning Bronze for Best Visual Identity in the Food & Beverage Sector and accolades for Best Use of Packaging.








Selected work






Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity



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Ricard
Packaging
Packaging Design
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Renault
Architectural Design
Brand Strategy
Customer Journey
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PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
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Ferrero
Architectural Design
Customer Journey
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
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Maggi
Brand Strategy
Packaging Design
Visual Identity
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Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
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Ricard
Packaging
Packaging Design
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Renault
Architectural Design
Brand Strategy
Customer Journey
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PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
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Ferrero
Architectural Design
Customer Journey
Workspace Design
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Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
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Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
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MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
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Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
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Maggi
Brand Strategy
Packaging Design
Visual Identity
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Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
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Ricard
Packaging
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ferrero
Architectural Design
Customer Journey
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
-
MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
-
Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
-
Ricard
Packaging
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ferrero
Architectural Design
Customer Journey
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
-
Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
-
MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
-
Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design
-
Ricard
Packaging
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ferrero
Architectural Design
Customer Journey
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
-
Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
-
MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity
-
Maggi
Brand Strategy
Packaging Design
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
Packaging Design