Reinventing Packaging Identity for a Regional FMCG Leader

Consumer Branding

Brand Architecture & Portfolio Strategy

Brand Territory

Packaging Design

Visual Identity

A major player across ultra-fresh, fruit juice, poultry, and industrial bakery categories, Almarai entrusted Lonsdale with a bold mission: redesign the packaging identity of its four flagship brands—over 400 SKUs in total—to reinforce its leadership in the GCC region and strengthen emotional bonds with consumers.

To meet the expectations of increasingly health-conscious audiences and inject emotional value into each product line, Lonsdale challenged traditional category codes to build unique, meaningful, and memorable graphic territories for each brand.

The result is a tailored visual identity for every product universe. A heart made of milk illustrates Almarai’s dairy range and the brand promise “Love tastes better.” A wooden crate brimming with fresh fruit embodies the juice line’s “Your natural choice.” Cooking aids feature a pattern of kitchen tools to evoke homemade quality. Alyoum poultry is wrapped in imagery of lush pastures and blue skies. L’Usine’s checkered design draws from traditional bakery codes to convey craftsmanship and oven-fresh quality. Albashayer’s vibrant mix of photos and illustrations captures the brand’s accessibility and joy.

This ambitious redesign was recognized at the Transform Awards MEA, earning Bronze for Best Visual Identity in the Food & Beverage Sector and accolades for Best Use of Packaging.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study
  • Ricard

    Packaging

    Packaging Design

    View case study
  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study
  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study
  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study
  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study
  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study
  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study
  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study
  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study
  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study
  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study